Christine Hall has been in the business of building brands and communicating on their behalf for over twenty years. When her brother, Paul Ganim, and friend Kyle Havens came to her with the idea of launching a brewery, she had been mentoring start-ups for years on how to create brands and pitch to investors and customers.
Christine’s passion for creating a welcoming and creative guest experience can be seen throughout how the brand and the business was built. With her cofounders, she helped build a community destination where people can experience good food and good drinks with good friends in a creative space.
Christine calls herself the chief storyteller because she shapes Dead Low’s story with numbers, pictures and words. Her real titles are CFO and CMO, where she uses creativity on both sides of her brain for investor relations, managing the day-to-day finances of the startup, building the Dead Low brand, sales and marketing. She and cofounder Kyle share day-to-day responsibilities for creating and maintaining a positive guest experience.
Christine, known to many in the business community as Chris, intends to hire and train many more females in the brewing industry. She sits on the marketing committee for the Over-the-Rhine Brewery District Urban Redevelopment Corporation and Brewing Heritage Trail.